Welcome To ING ENTERTAINMENT CHINA
Precision Performance Where Vision Meets China’s Stage
TV GALAS
AUTO REVEALS
CULTURAL CEREMONIES
BRAND LAUNCHES
On Camera
Five consecutive Henan Provincial Television Spring Festival Galas, 2012 to 2016. Staging and casting for Hunan Satellite TV's 《四海同春》 in 2019. We learned broadcast discipline inside a provincial gala before anyone let us near a national one.
On Brand
Mercedes-Benz, Volkswagen, Lynk & Co, Chery, Land Rover, Lexus, Ford and nine other automotive marques. Huawei. Wanda. A metro line opening, and Chinese New Year at private-island resorts in the Maldives.
What We Do
ING Entertainment designs, casts and delivers live performance for events in China. That covers the creative — concept, choreography, music edit, costume — and the parts foreign teams find harder: bilingual show control, permits and content review, and vendors who turn up with what they promised.
We hold our own troupe rather than subcontracting every booking, which is why the casting, the choreography and the show calling come from one team. For international clients that usually means one point of contact instead of five.
The People Behind ING Entertainment
Four partners, each owning a different part of the job — the client relationship, the company, the commercial terms, and the production on the ground. Between them they have delivered across China and overseas for broadcasters, brands and resorts.
Howie leads client relationships and programme design. He has produced Chinese New Year programming for resorts in the Maldives, and runs ING's international business from Zhengzhou, Kuala Lumpur and Bangkok. He works in English and Mandarin, and is usually the person on your first call.
Drives the company's strategic vision, commercial growth, and executive operations. Yijia leads cross-functional alignment, enterprise governance, and high-level business partnerships, ensuring scalable expansion and operational excellence across all ventures.
Yonkee handles commercial terms, brand partnerships and negotiation. He structures brand endorsements, licensing agreements and corporate sponsorships, and matches a client's marketing objectives to the right talent and creative from ING's roster.
Manages end-to-end artist liaison, scheduling logistics, and on-ground talent operations. Yoki is the link between talent representation and the production team, covering hospitality, contractual deliverables and on-site coordination.
Selected Work
Velaa Private Island, Maldives — a week of Chinese New Year programming across a private-island resort, ending in a gala. They brought us back the following year.
Hunan Satellite TV 《四海同春》 — staging and casting for the network’s Spring Festival gala, made for Chinese communities worldwide.
Zhengzhou Metro, Lines 3 & 4 — the public programme for a metro opening, staged inside working stations on a date that could not move.
How We Work
Everything is designed for camera. Most events in China are filmed, streamed or photographed even when nobody called them a broadcast. We build stillness into choreography so a director has something to cut on, and we protect sightlines so a product is not behind someone’s shoulder at the moment it matters.
Documentation in both languages, from the start. Cue sheets, shot lists and run-of-show mirrored in Chinese and English, and stage managers who switch between them under pressure. Local crews in China are excellent. The failures happen in translation, at speed, thirty seconds before a cue.
Compliance handled before it becomes your problem. Permits, music licences, content review, safety plans. We prepare alternate versions of anything likely to be questioned, so an approval note costs an afternoon rather than a segment.
Our Home: Zhengzhou, Serving All of China
Based in Zhengzhou, we combine the advantages of a provincial capital — strong municipal support, efficient permits, lower costs — with the broadcast standards expected in Beijing and Shanghai. We produce in every major Chinese city, and increasingly outside China.
It is also where the work comes from. 打铁花 — iron fireworks, molten metal struck into the air to fall as sparks — is a Henan tradition, on China’s national intangible cultural heritage list since 2008. It is not an act we found in a catalogue.
CTA
Ready to plan something in China? Tell us your dates, your city and your goal — we will come back with what it would actually take.
